I started working with Michaela, a Stockholm based designer and gemologist, through Hyper Island. She recently started her own jewellery brand, and our team got the chance to work with the branding, strategy and creating an online store for her business.
I have since continued working with Michaela on her online presence and development of her website.
The online shop initially focused on selling the "Oslagbar" bracelet Michaela has designed in support of Swedish charity BRIS, and now also features her own collections.
My role in this project has been to design and develop an online shop for Michaela that communicates her brand and displays her products. She will also be holding classes in gemmology, which customers will be able to book through her website.
My Role: Design, Web Development
Team: Ellinor Pettersson Julie Baes Marius Pedersen Manoel Brasil
Working in the Artwork Department at The Almanac Gallery, I got the opportunity to co-design and develop the company website in 2010.
We built an e-commerce solution suited for the retailers we distributed products to, for ordering and to browse our collections.
The brief was to create a concept for the future livings of the old Ericsson headquarters.
With the target group “young urban creatives” we tried to create a concept based on their primary needs. The apartments would have moveable walls allowing the resident to make their home personal and fit their current needs. Everything in the facility would be connected to a digital platform where the residents get access to important information, car pool, bike pool, booking of laundry room and other facilities. Since the environment is an important aspect for this target group we made the whole building into an eco friendly community.
Our concept was chosen as one of the final 2 out of about 30 contributions.
Team: Ellinor Pettersson Malin Pålsson Nora Kanutte Wold Johannes Aronsson Vivi So Sonya Robine
Guru Happy is a newly launched Superfood brand from Sweden.
I got the opportunity to work with Guru Happy through a project at Hyper Island, where I worked with Björn Henriksson on the design of their website. After our project finished, we kept working with them on the site. I was specifically responsible for the sub-pages, such as the press pages and the blog.
For the Calderan project, we set out to create an installation that challenges people's perceptions of what is possible and at the same time exploring and moving the boundaries of the technology used.
The idea was to create a 3D hologram, that could be moved and controlled in real time with hand movements only. We chose to use the newly developed Leap Motion controller, a few 3D models, a web browser, plexi glass, a 55" flat screen TV and a lot of code to make this happen.
Calderan was an installation at the Distortional Evolution exhibition, Oct 2013.
The code we used is available to download here, if you want to try this yourself. Do email if you have any questions at all.
My Role: Design, Web Development, Display
Team: Ellinor Pettersson Malin Wincrantz Filip Williander Malin Pålsson Marc Scherlin
Splitta was created to solve the confusing calculations and social dilemmas between people sharing one or many payments and bills. We wanted to make the procedure of splitting payments within a group of people as quick and easy as possible without having to deal with the awkward and sometimes frustrating situations of chasing payments from others. Splitta helps the customer solve the splitting issue right then, right there, on the go. We created a business plan, financial plan, marketing plan and digital strategy for Splitta, together with a design of the app and a marketing website.
My Role: Concept, Strategy
Team: Ellinor Pettersson Anni Tuikka Nicole Gray Alvin Tham Sara Svensson Jaén Cantor
Superfront is a Stockholm based furniture company. We worked with them to further develop their identity and communication.
Working on their digital communication and platform, I developed a concept for an ordering system where the customers could build their furniture through an interactive system. The system could be used online as well as in the showroom to better visualise the process and custom solution. I also worked on the communication and interaction throughout the website.
My Role: Concept, Design, Strategy
Team: Ellinor Pettersson Anni Tuikka Nico Gray Alvin Tham Sara Svensson Jaén Cantor